Haiden Henderson is a California-based singer, songwriter, guitarist and producer redefining what the modern male pop star can look and sound like. Standing six-foot-six, Haiden’s imposing stature sits in striking contrast to a towering falsetto that can turn intimate, delicate and explosive in the same breath. With an electric guitar in hand, he blends distorted guitars, hip-hop drums, R＆B influences and glossy pop instincts into music built for both the dancefloor and the bedroom. His debut album, bleach (Lava/Republic Records), explores sex, masculinity, desire and self-discovery through a distinct lens. Drawing from the pop, rock, and R＆B mythology of artists including Prince, Iggy Pop and Justin Timberlake, Haiden is less interested in resurrecting the traditional swaggering male sex symbol than reimagining him—questioning ideas around dominance, submission, vulnerability and control while bringing some of the rawness, humor and carefree sexuality back to pop music. Created with Benny Cassette, whose credits include SZA, John Legend, Miguel, and more; bleach includes “freak for you, “domino”, “i wanna be your girl” and “dumblond”. With tens of millions of streams, sold-out headline tours across North America, the UK and Europe, and a devoted global ‘Haider Nation’ fanbase, Henderson has built his career across projects including Good Grief!, Choke on My Heart, lover boy and tension. With bleach, he strips away perfection and expectation to deliver his most provocative and personal work yet—one built around a deceptively simple idea: youth, sex and self-discovery are supposed to be fun